SATURDAY AM UPDATE: The expected summer downturn is running its expected course with the animated film from Warner Bros. DVS League of Super Animals grow one $9.3M Friday, for an expected duration $23M+ opening at 4,314. Warners was originally looking at around $25m for the movie, and some industry speculation from earlier the week earlier, so hopefully there’s some increase in matinees today thanks A-CinemaScore buzz and 4 stars on Comscore/Screen Engine’s PostTrak.
Understand, we were originally supposed to get the Dwayne Johnson movie from Warner Bros./DC The Black Adam this weekend, which would have rained a significant amount of money at the box office. But that pic was pushed back to late October due to the backlog of VFX tents in post-production houses. The good thing for Warners with this movie is that they were able to give it a big shot at Comic-Con last weekend with Johnson, which only adds to the excitement for this long-term picture. . The earliest release date for great pets was May 20 before he landed here. Why another animated film in the summer space? The kids are still out of school, and why waste this opportunity when you have a full-scale outing?
Here’s the upside, aside from the photo’s negative $89 million cost: For original animation during the pandemic, DC League of Super Pets opens near where Universal/DreamWorks Animation’s The villains did, or $23.95 million. This film, on an A CinemaScore, is currently at $96.6 million at the domestic box office as of weekend 15, and currently available to watch on Peacock.
Again, in this environment of whether movies are prime for streaming or the big screen, a picture with the promotional loudspeaker power of Dwayne Johnson and Kevin Hart and that kind of production cost, is bound to a global theatrical audience. With these types of facets, a theatrical release lifts a film’s patina, which will carry it through its subsequent windows and make it more of a pilot on a streaming service like HBO Max than just a day and date.
It’s the new philosophy of Warner Discovery, led by David Zaslav, and it’s a business axiom that, believe it or not, is increasingly shared by film studios, as cinema rebounds during the pandemic. . Some studios with streaming services, such as Warners, find that producing movies over $100 million for the streaming service just doesn’t make business sense. People can subscribe to the service and then cancel it after watching a movie; vs the appeal of a series like Dragon House which can keep current subscriber content and attract more subscribers. This despite all the rah-rah for WarnerMedia doping the HBO Max subs of the 2021 theatrical day and date pandemic plan, which has cost the conglom madly in terms of talent relations and massive dollar spend. . A foolish plan, which I hear will never be attempted again in the company’s history.
Yes, streamers believe that making a movie over $100 million is key to keeping current subscribers happy with new content. But seriously, at this price? What’s the reasoning if it’s not on the big screen? There is arguably no lucrative sub-window with a direct picture of over $100 million streaming. It is simply a vanity expense.
Super Animals attracts 51% of men, including 73% under 35 and 44% under 25; the largest demo being 25-34 at 29%. Diversity displays were 41% Caucasian, 26% Latino and Hispanic, 14% Asian, and 11% Black. The peak played best between the ribs, with the South Central strongest. AMC Burbank was the No. 1 theater in the country so far with nearly $20,000. No Imax auditoriums here, but PLFs account for 13% of weekend ticket sales so far.
More in-depth PostTrak demos: women over 25 made up 29% of the audience, men over 25 27%, men under 25 24%, and women under 25 20 %. On CinemaScore, 36% of under-18s gave a demo great pets an A, while 47% of those under 25 gave it an A, and 58% of those under 35 also rated the Warner Bros title an A. Again, hopefully this all works out at a plus many today.
Focus Features has BJ Novack’s Blumhouse Murder Comedy Drama Revenge in 998 rooms for one $1.6M opening at 10th place. While that’s not great, again, the way to look at any movie at the box office is, thank goodness it got a theatrical release, that’s what the filmmaker wanted, and it didn’t. only makes the title more appealing and stand out in a streaming and PVOD menu. This title will arrive in PVOD in 17 days.
Revenge received a B+ CinemaScore and PostTrak outputs below 76% in the top boxes and a 57% recommendation. The guys decided to buy tickets at 57% with 54% between 18 and 34 and the biggest demo being 34% for 25-34. Diversity displays were 66% Caucasian, 16% Latino and Hispanic, 10% Asian/Other, and 8% Black. The best markets for Revenge were West and South Central, with seven of the top ten theaters coming from California and Texas, the latter where Novack’s picture is set. In the end, it will be easy to algorithm this title on the Peacock streaming service for those who immerse themselves Office.
Universal Nope had a better than expected second weekend of -57% at $19M taking its total of 10 days until the Sunday of $81M.
The total weekend box office (weekend 30) is looking to clear $100 million from all titles, up 42% from the same period a year ago, but 39% below the same weekend in 2019 when we got the second image from Disney’s remake of The Lion King.
The CDC currently counts a 7-day rolling average – 0.9% this week at 126.72k new cases/day. Hospitalizations were +1.7% at 6,340 new admissions/day last week. The daily death rate had fallen to 364 a day last week. The total number of Americans who have died from Covid is 1.02 million. Fully vaccinated people represent 67.2% of the population with 48.3% eligible to have at least one booster and 30.9% eligible for a second vaccine.
1.) DC League of Super Pets 4,314 theaters, Fri. $9.3M3 days $23M/Week 1
2.) Nope (Uni) 3,807 (+22) cinemas, Fri. $5.8M (-70%)/3 days $19M (-57%)/Total $81M/Week 2
3.) Thor: Love and Thunder (Disney) 3,650 (-720) theaters, Fri. $3.75M (-41%), 3 days $13.1M (-41%)/Total $301.5 million /Week 4
4.) Minions: The Rise of Gru (Uni) 3,579 theaters (-237), Fri. $3.3M (-37%), 3 days $11.36 million (-37%), Sum: $320.8M/Week 5
5.) Top Gun: Maverick (By) 3,008 (-152) theaters, Fri. $2.4M (-11%), 3 days $8.5M (-17%), Together $650.4 million/Week 10
6.) Where the Crawdads sing (Sony) 3,526 theaters (-124), Fri. $2.3M (-26%) , 3 days $7.5M (-27%)/Total $53.5M/Week 3
seven.) Elvis (WB) 2,901 (-204) theaters, Fri. $1.7M (-7%), , 3 days $6 million (-9%) Together $129.1 million/Week 6
8.) The black phone (Uni) 1,638 (-417) theaters, Fri. $750,000 (-31%), 3 days $2.47 million (-30%)/Total $83 million/Week 6
9.) Jurassic World Dominion (Uni) 1,747 (-420) theaters, Fri. $580,000 (-33%), 3 days $2.05M (-34%), Together $369.4 million/Week 7
ten.) Revenge (Foc) 998 theaters, Fri $650,0003 days $1.6M/Week 1
FRIDAY AM, PREVIOUS: Warner Bros seeks to excite the overdosed family audience Minions: The Rise of Gru with a new animated film this weekend, the voices of Dwayne Johnson and Kevin Hart DC League of Super Pets. The photo directed by Jared Stern and Sam Levine makes $2.2M in Thursday night previews in 3,200 theaters.
Earlier industry estimates were bullish for the film, seeing $25-30 million across 4,300 sites, which would easily send DC League of Super Pets at the top of the weekend box office. It would be a great start considering Warner Bros. DC previous entry into animated space, The Teen Titans Go! At the movie theater ended its domestic run with $29.7 million in the summer of 2018 after an opening of $10.4 million. The model here for DC League of Super Pets is Universal/DreamWorks Animation’s spring pic The villains, which opened at $8 million on Friday and 3 days at $23.95 million after $1.15 million in Thursday night previews, which Super Animals beats easily.
The difference between the business results of Teen Titans and DC League of Super Pets is that the latter is powered by the combined social media promotional superpowers of Johnson and Hart, who have more than 624 million combined followers on Facebook, Twitter, Instagram and TikTok.
The $89 million production follows Krypto the Super-Dog (voiced by Johnson), Superman’s dog, who is tasked with Ace (Hart) to save the Man of Steel. The pic also opens in 63 international territories, accounting for 76% of its box office potential. The main markets not going this weekend are South Korea, Japan, Italy and Australia.
DC League of Super Pets has a 71% Fresh Rotten Tomatoes score, and while it’s not in the 90 percentile range, lackluster reviews won’t keep families away from this Johnson/Hart family package.
Last weekend’s #1 movie, Jordan Peele’s R-rated genre pic Nope, seems to attenuate by 60% with a $17M – $18M take Weekend 2. That’s the average drop for a horror movie in its second run. Nope ends its first week with $62 million. Nope made $3.55 million on Thursday, -8% from Wednesday in 3,785 locations.
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by Disney Thor: Love and Thunder ended its third week with $34.3M for a cumulative total of $288.5 million. The Taika Waititi-directed Marvel sequel grossed $2.5 million Thursday at 4,370, -4% from Wednesday.
In third place, Illumination Entertainment/Universal’s Minions: The Rise of Gru, which brought in $2.3 million on Thursday in 3,816 theaters, -9%, for a fourth week of $29.3 million and cumulative total of $309.5 million.
The fourth belongs to Sony/TriStar Where the Crawdads sing, which grossed $1.7 million in 3,650 theaters, -5% from Wednesday for a second week of $18M and a current of $46 million.
Paramount week nine Top Gun: Maverick is unstoppable with $16.3Mand a running total of $641.9M. On Thursday, it grossed $1.4M from 3,160 theaters, up 4% from Wednesday.
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